Cultural activism is a form of activism that uses visual and artistic production. Cultural activism related to the HIV/AIDS epidemic finds, among other things, its influence in postmodernism and its practices of detour, citation, reproduction and appropriation to invent new ways of communicating. The art historian Elisabeth Lebovici evokes in particular the hijacking by the Gran Fury collective of the pink triangle (a symbol that identified homosexuals in the concentration camps during the Second World War) associated with the graphic design of the slogan “Silence = Death”. Turned around and reappropriated, it becomes a declaration of existence for this community once again struck down.