Swarovski, the world’s leading producer of cut crystal, is pleased to announce its collaboration with the newly revamped Palais de Tokyo as a Founding Partner.
The partnership between Swarovski and the Palais de Tokyo builds on Swarovski’s rich heritage of working with cultural institutions including the Château de Versailles, the Paris Opera, and the Victoria and Albert Museum.
“Through its collaboration with Palais de Tokyo, especially around the «Matières premières» [Raw materials] exhibition by Fabrice Hyber, Swarovski sees a deepening of its involvement in the arts, reaffirming its dedication to sustained investment within culture. For 75 years Swarovski has been committed to working with and challenging some of the world’s greatest creative talents – including Coco Chanel, Yves Saint Laurent, Christian Dior and Hussein Chalayan from the world of fashion and Zaha Hadid, Ron Arad, Gaetano Pesce, Ronan and Erwan Bouroullec from architecture and design – to push the boundaries of crystal use.’’
Nadja Swarovski, Member of the Executive Board, Swarovski Crystal Business, commented: “Swarovski’s passionate commitment to cutting-edge contemporary design and innovation is driven by the recognition that artists embody the values which we have upheld for so long: creativity, Swarovski shows commitment to contemporary art world as Founding Partner of the reinvented Palais de Tokyo innovation and experimentation. Through our exciting partnership with Palais de Tokyo we hope to contribute to the emotionally-charged encounter between art and the public.”
about Swarovs ki The Swarovski story began in 1895 when Daniel Swarovski invented a machine for cutting and polishing crystal. This machine not only revolutionized jewellery manufacturing, but also the worlds of art, design, fashion and cinema for over a hundred years. Today Swarovski is the world’s leading producer of precision-cut crystal, genuine gemstones, and created stones and operates nearly 2,000 retail outlets in over 120 countries. The company has a rich history of working with internationally acclaimed designers including Karl Lagerfeld, Christian Lacroix, Coco Chanel and Christian Dior. Since joining the family business in 1995, Nadja Swarovski has built on this heritage by implementing a series of visionary design initiatives which have transformed the company’s image, turning crystal into a much desired component in the creative industries, which is used at the forefront of designer trends across fashion, jewellery and design. Nadja Swarovski is committed to supporting and celebrating design and the arts by collaborating with both established and emerging international designers – including Ron Arad, Tom Dixon, John Pawson, Zaha Hadid, Alexander McQueen, Shaun Leane, Jason Wu, Proenza Schouler, Mary Katrantzou and Hussein Chalayan – challenging them to push the boundaries of crystal use.
Media contact Swarovski:
Swarovski Crystal Business
Tel: +331.44.76.14.01
Karla Otto Paris
Swarovski, the world’s leading producer of cut crystal, is pleased to announce its collaboration with the newly revamped Palais de Tokyo as a Founding Partner.
The partnership between Swarovski and the Palais de Tokyo builds on Swarovski’s rich heritage of working with cultural institutions including the Château de Versailles, the Paris Opera, and the Victoria and Albert Museum.
“Through its collaboration with Palais de Tokyo, especially around the «Matières premières» [Raw materials] exhibition by Fabrice Hyber, Swarovski sees a deepening of its involvement in the arts, reaffirming its dedication to sustained investment within culture. For 75 years Swarovski has been committed to working with and challenging some of the world’s greatest creative talents – including Coco Chanel, Yves Saint Laurent, Christian Dior and Hussein Chalayan from the world of fashion and Zaha Hadid, Ron Arad, Gaetano Pesce, Ronan and Erwan Bouroullec from architecture and design – to push the boundaries of crystal use.’’
Fabrice Hyber will appear in several large, monographic exhibitions in fall 2012. This season, launched by the Palais de Tokyo on September 28, 2012, will continue in the same vein with an exhibition at the Maeght Foundation (October 13, 2012 – January 20, 2013), at MAC/VAL (from October 20, 2012), and also at the Institut Pasteur in October 2012 with the assistance of the Manufacture de Sèvres.
Nadja Swarovski, Member of the Executive Board, Swarovski Crystal Business, commented: “Swarovski’s passionate commitment to cutting-edge contemporary design and innovation is driven by the recognition that artists embody the values which we have upheld for so long: creativity, Swarovski shows commitment to contemporary art world as Founding Partner of the reinvented Palais de Tokyo innovation and experimentation. Through our exciting partnership with Palais de Tokyo we hope to contribute to the emotionally-charged encounter between art and the public.”
“about Swarovs ki The Swarovski story began in 1895 when Daniel Swarovski invented a machine for cutting and polishing crystal. This machine not only revolutionized jewellery manufacturing, but also the worlds of art, design, fashion and cinema for over a hundred years. Today Swarovski is the world’s leading producer of precision-cut crystal, genuine gemstones, and created stones and operates nearly 2,000 retail outlets in over 120 countries. The company has a rich history of working with internationally acclaimed designers including Karl Lagerfeld, Christian Lacroix, Coco Chanel and Christian Dior. Since joining the family business in 1995, Nadja Swarovski has built on this heritage by implementing a series of visionary design initiatives which have transformed the company’s image, turning crystal into a much desired component in the creative industries, which is used at the forefront of designer trends across fashion, jewellery and design. Nadja Swarovski is committed to supporting and celebrating design and the arts by collaborating with both established and emerging international designers – including Ron Arad, Tom Dixon, John Pawson, Zaha Hadid, Alexander McQueen, Shaun Leane, Jason Wu, Proenza Schouler, Mary Katrantzou and Hussein Chalayan – challenging them to push the boundaries of crystal use.
Media contact Swarovski:
Swarovski Crystal Business
Lila Thibault
Tel: +331.44.76.14.01
Karla Otto Paris
Tel : +331.42.61.34.36